LONDON
  1. About

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    LONDON is an international advertising agency built for today.

    We create One Brilliant Idea that can work in any media,
    anywhere in the world.

    This has been proven to deliver the highest possible return
    on investment.
  2. Work

    Mandarin Oriental Hotel Group

    The task.

    Help a small Asia-based hotel group grow worldwide.

    The Straight-Line Thinking.

    Product

    Fantastic hotels.

    Strategy

    The rich and famous choose to stay there.

    One Brilliant Idea

    He's a fan.

    The outcome.

    Group has grown by 500% since campaign launch.

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  3. Boots No7

    The task.

    Launch No7 P&PI Beauty Serum in Finland.

    The Straight-Line Thinking.

    Product

    A skincare product that actually works.

    Strategy

    Get local women to test it for themselves.

    One Brilliant Idea

    It works.

    The outcome.

    Advertising recall of 67% - highest of any advertiser in Finland.

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  4. Wedgwood

    The task.

    Relaunch Wedgwood worldwide and re-establish it's brand premium.

    The Straight-Line Thinking.

    Product

    The finest English china.

    Strategy

    Endorsed by the English aristocracy.

    One Brilliant Idea

    At home in the finest homes.

    The outcome.

    Sales up. Prices up.

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  5. W&O Travel

    The task.

    Unify all W&O's communications.

    The Straight-Line Thinking.

    Product

    Wonderful holidays.

    Strategy

    'Own' wonderful.

    One Brilliant Idea

    W&Onderful.

    The outcome.

    W&Onderful was applied across all W&O's communications.

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  6. Fox International

    The task.

    Launch a new TV series, The Walking Dead, worldwide.

    The Straight-Line Thinking.

    Product

    Water-cooler-moment TV show.

    Strategy

    Don't miss it.

    One Brilliant Idea

    Stay in.

    The outcome.

    Campaign ran in 120 markets and in 33 languages, making it
    the most global TV series launch ever.

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  7. Circle Health

    The task.

    Attract patients to the hospital of a new, unknown
    healthcare company.

    The Straight-Line Thinking.

    Product

    Lord Foster-designed hospital with outstanding clinicians.

    Strategy

    A better health service.

    One Brilliant Idea

    "One of the finest hospitals in Britain."

    The outcome.

    43% increase in patients.

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  8. Ketel One

    The task.

    Attract new drinkers without alienating existing customers.

    Make the brand an attractive target for one of the big alcohol companies.

    The Straight-Line Thinking.

    Product

    A remarkably smooth imported Dutch vodka, loved by its current loyalists.

    Strategy

    Target the advertising at existing customers to attract new drinkers.

    One Brilliant Idea

    Dear Ketel One Drinker.

    The outcome.

    Sales outperformed category by 150%.

    Diageo bought half of the sales and distribution rights of
    the brand for $900m.

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  9. This work was created by the Management Team of LONDON whilst at M&C Saatchi.

  10. US Tourism

    The task.

    Increase visitor numbers/spend.

    The Straight-Line Thinking.

    Product

    America is spectacular.

    Strategy

    Use the movies to showcase the country.

    One Brilliant Idea

    You've seen the film, Now visit the set.

    The outcome.

    $80 increased visitor spending for every $1 of ad spend.
    Source: Independent US Government Research

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  11. This work was created by the Management Team of LONDON whilst at M&C Saatchi.

  12. News

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    ← Older posts

    Our new video for Ivan Massow’s mayoral bid

    IvanCampaign

     

    Click on the picture above to read the Campaign article and view the ad.

    Mandarin Fan calls for Nepal help

    One of our ‘Fans’ for Mandarin Oriental, Michelle Yeoh is calling on the international community to help the Nepali people.

     

    MichelleYeohNepal

     

    Click on the picture above to read the article.

    Ivan Massow campaign video launched

    WhosIvan

     

    Click on the picture above to view the ad.

    Our CEO on calling the election result

    PR-week-MM

     

    Click on the picture above to read the article.

    Our CEO on DRUM Election Beat Podcast

    Michael Moszynski (LONDON CEO) appeared today as part of an expert panel, in the first episode of The Drum Election Beat podcast.

     

    Debated issues include: why UK politicians are lagging behind their US counterparts on social media, claims that this election has been too stage-managed, and the likely winners and losers from tonight’s challengers’ television debate.

     

    Listen to find out why Michael believes Labour has fallen into Osborne’s bear trap and why, against the tide of other pundits, he believes the Conservatives are on track to win a majority.

     

    Click on the picture below to hear the podcast.

     

    Drum-Election-Podcast

    Our CEO’s view on the Leaders’ debates

    TheDrum_LeadershipDebates

    Drum article on our Nigerian Election campaign

    Drum-Nigeria

     

    Click on the picture above to view the interview.

    Our CEO talks on Bloomberg about the Nigerian election campaign.

    MM_Bloomberg_Nigeria

     

    Click on the picture above to view the interview.

    Ivan Massow appoints LONDON to handle his Mayoral campaign

    IvanMassowArticle

     

    Click on the image above to read the full article.

    Upstart LONDON Advertising scoops ‘Advertising Agency of the Year’ Award.

    LONDON Advertising has won the Advertising Agency of the Year accolade from The Drum, the UK’s largest marketing publication.

     

    In their citation, the judges said LONDON “demonstrated the highest level of creativity and is an agency which does not let their size stop them. LONDON is now definitely a heavyweight in the industry”.

     

    LONDON also won the ‘London Marketing Business of the Year’, against stiff competition from other agencies in the capital, acknowledged as one of the world’s leading creative hotspots.

     

    Awards_4web

  13. Contact

    Call Michael Moszynski on +44 (0)20 7608 7222

    or email michael@londonadvertising.com

    LONDON House

    3 Baltic Street East

    London EC1Y 0UJ


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    @LONDONAdAgency

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