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LONDON is an international advertising agency built for today.
We create One Brilliant Idea that can work in any media,
anywhere in the world.
This has been proven to deliver the highest possible return
on investment. -
Boots No7
The task.
Launch No7 P&PI Beauty Serum in Finland.
The Straight-Line Thinking.
Product
A skincare product that actually works.
Strategy
Get local women to test it for themselves.
One Brilliant Idea
It works.
The outcome.
Advertising recall of 67% - highest of any advertiser in Finland.
WedgwoodThe task.
Relaunch Wedgwood worldwide and re-establish it's brand premium.
The Straight-Line Thinking.
Product
The finest English china.
Strategy
Endorsed by the English aristocracy.
One Brilliant Idea
At home in the finest homes.
The outcome.
Sales up. Prices up.
Fox InternationalThe task.
Launch a new TV series, The Walking Dead, worldwide.
The Straight-Line Thinking.
Product
Water-cooler-moment TV show.
Strategy
Don't miss it.
One Brilliant Idea
Stay in.
The outcome.
Campaign ran in 120 markets and in 33 languages, making it
the most global TV series launch ever.Circle HealthThe task.
Attract patients to the hospital of a new, unknown
healthcare company.The Straight-Line Thinking.
Product
Lord Foster-designed hospital with outstanding clinicians.
Strategy
A better health service.
One Brilliant Idea
"One of the finest hospitals in Britain."
The outcome.
43% increase in patients.
Ketel OneThe task.
Attract new drinkers without alienating existing customers.
Make the brand an attractive target for one of the big alcohol companies.The Straight-Line Thinking.
Product
A remarkably smooth imported Dutch vodka, loved by its current loyalists.
Strategy
Target the advertising at existing customers to attract new drinkers.
One Brilliant Idea
Dear Ketel One Drinker.
The outcome.
Sales outperformed category by 150%.
Diageo bought half of the sales and distribution rights of
the brand for $900m.This work was created by the Management Team of LONDON whilst at M&C Saatchi.
US TourismThe task.
Increase visitor numbers/spend.
The Straight-Line Thinking.
Product
America is spectacular.
Strategy
Use the movies to showcase the country.
One Brilliant Idea
You've seen the film, Now visit the set.
The outcome.
$80 increased visitor spending for every $1 of ad spend.
Source: Independent US Government ResearchThis work was created by the Management Team of LONDON whilst at M&C Saatchi.
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Contact
Call Michael Moszynski on +44 (0)20 7608 7222
or email michael@londonadvertising.com
LONDON House
3 Baltic Street East
London EC1Y 0UJ
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