LONDON
  1. About

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    LONDON is an international advertising agency built for today.

    We create One Brilliant Idea that can work in any media,
    anywhere in the world.

    This has been proven to deliver the highest possible return
    on investment.
  2. Work

    Mandarin Oriental Hotel Group

    The task.

    Help a small Asia-based hotel group grow worldwide.

    The Straight-Line Thinking.

    Product

    Fantastic hotels.

    Strategy

    The rich and famous choose to stay there.

    One Brilliant Idea

    He's a fan.

    The outcome.

    Group has grown by 500% since campaign launch.

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  3. Boots No7

    The task.

    Launch No7 P&PI Beauty Serum in Finland.

    The Straight-Line Thinking.

    Product

    A skincare product that actually works.

    Strategy

    Get local women to test it for themselves.

    One Brilliant Idea

    It works.

    The outcome.

    Advertising recall of 67% - highest of any advertiser in Finland.

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  4. Wedgwood

    The task.

    Relaunch Wedgwood worldwide and re-establish it's brand premium.

    The Straight-Line Thinking.

    Product

    The finest English china.

    Strategy

    Endorsed by the English aristocracy.

    One Brilliant Idea

    At home in the finest homes.

    The outcome.

    Sales up. Prices up.

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  5. W&O Travel

    The task.

    Unify all W&O's communications.

    The Straight-Line Thinking.

    Product

    Wonderful holidays.

    Strategy

    'Own' wonderful.

    One Brilliant Idea

    W&Onderful.

    The outcome.

    W&Onderful was applied across all W&O's communications.

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  6. Fox International

    The task.

    Launch a new TV series, The Walking Dead, worldwide.

    The Straight-Line Thinking.

    Product

    Water-cooler-moment TV show.

    Strategy

    Don't miss it.

    One Brilliant Idea

    Stay in.

    The outcome.

    Campaign ran in 120 markets and in 33 languages, making it
    the most global TV series launch ever.

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  7. Circle Health

    The task.

    Attract patients to the hospital of a new, unknown
    healthcare company.

    The Straight-Line Thinking.

    Product

    Lord Foster-designed hospital with outstanding clinicians.

    Strategy

    A better health service.

    One Brilliant Idea

    "One of the finest hospitals in Britain."

    The outcome.

    43% increase in patients.

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  8. Ketel One

    The task.

    Attract new drinkers without alienating existing customers.

    Make the brand an attractive target for one of the big alcohol companies.

    The Straight-Line Thinking.

    Product

    A remarkably smooth imported Dutch vodka, loved by its current loyalists.

    Strategy

    Target the advertising at existing customers to attract new drinkers.

    One Brilliant Idea

    Dear Ketel One Drinker.

    The outcome.

    Sales outperformed category by 150%.

    Diageo bought half of the sales and distribution rights of
    the brand for $900m.

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  9. This work was created by the Management Team of LONDON whilst at M&C Saatchi.

  10. US Tourism

    The task.

    Increase visitor numbers/spend.

    The Straight-Line Thinking.

    Product

    America is spectacular.

    Strategy

    Use the movies to showcase the country.

    One Brilliant Idea

    You've seen the film, Now visit the set.

    The outcome.

    $80 increased visitor spending for every $1 of ad spend.
    Source: Independent US Government Research

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  11. This work was created by the Management Team of LONDON whilst at M&C Saatchi.

  12. News

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    ← Older posts

    LONDON Advertising is the benchmark for best practice in US review of how ad agencies use video to promote themselves.

    LONDON-Website-Video

     

    As the review says “it uses the Clash and red double decker busses to enhance branding. If I was a client, I’d like these guys from the get go”.
     
    Click on the picture above to view the full article

    Luxury Briefing article on China, by our CEO

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    Click on the picture above to view the full article (will open as a PDF).

    Bloomberg interview with our CEO

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    Click on the picture above to view the interview.

    New TVC for House of Marley

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    House of Marley, a world-class brand of earth friendly, personal audio and lifestyle products launched by the family of Bob Marley, appointed LONDON Advertising as its creative agency to celebrate its sponsorship of the Isle of MTV 2014 summer music event.

     

    LONDON has been appointed to produce a series of TV ads featuring Marley’s audio products.

     

    The ads will run across the entire MTV Europe network.

    LONDON house picks up Architecture Award

    RIBA-Awards

     

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    Bloomberg interview with our CEO

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    Click on the picture above to view the interview.

    Luxury Briefing interview with one of our clients, Edouard Meylan, CEO of H. Moser.

    LuxuryBriefing_H.Moser

     

    Click on the link below to view the full article as a PDF.

     

    LuxuryBriefing.H.Moser

  13. Contact

    Call Michael Moszynski on +44 (0)20 7608 7222

    or email michael@londonadvertising.com

    LONDON House

    3 Baltic Street East

    London EC1Y 0UJ


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    @LONDONAdAgency

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