LONDON helps Mandarin Oriental celebrate 50 fantastic years
Our client Mandarin Oriental celebrated the 50th anniversary of its flagship Hong Kong hotel with a glamorous gala party on 17th October.
The “50 fantastic years” logo and tagline designed by us was a key feature of the event.
We secured the attendance of 10 celebrity fans from our iconic “Fan” advertising campaign to take part.
Fans L to R: Mary McCartney, Frederick Forsyth, Caterina Murino, Maggie Cheung, Sir David Tang, Vivienne Tam, Karen Mok, Bryan Ferry, Dame Helen Mirren and Darcey Bussell (Flanking Darcey are Mandarin’s CEO and Hong Kong Hotel Manager).
Guests were treated to live performances by two of the Group’s celebrity fans; Hong Kong actress, singer and songwriter Karen Mok and rock legend Bryan Ferry. We also helped with a charity auction featuring prizes donated by the 10 fans that raised a total of over $500,000 for good causes.
This resulted PR coverage across the globe including the Wall Street Journal, GQ, South China Morning Post, The Telegraph and front page coverage in The Times, Daily Mail and the Guardian. There was also significant outreach across all social media channels.
Iconic artwork created by Sir Peter Blake
Sir Peter Blake, often referred to as the ‘Godfather of British Pop Art’, was commissioned by us to create a collage that commemorates 50 Fantastic Years of our client, Mandarin Oriental Hotel Group.
Designed to coincide with the hotel’s anniversary celebrations in October, the work celebrates the Group’s growth from a local, Hong Kong-based company to a world-renowned, global luxury brand.
Blake is best known for the iconic album cover he created for The Beatles ‘Sgt. Pepper’s Lonely Hearts Club Band’. His work is inspired by his love affair with icons and the ephemera of popular culture. For this piece he has used archive images of Mandarin Oriental, Hong Kong, as well as photography from the Group’s “He’s a Fan” advertising campaign.
Taiwanese actress and singer Lin Chiling, world renowned opera star Cecilia Bartoli and actress and Bond girl Caterina Murino are the latest fans to be photographed and filmed for our long-running Mandarin Oriental campaign.
Topical work for Mandarin Oriental
We created this work for the individual hotels to use as EDMs, online ads and print ads.
Needless to say, they loved us for doing it.
We recently finished two new campaigns for No 7.
The work will run worldwide online, offline and at point of sale.
Beautiful photography by Chris Craymer and David Parfitt.
LONDON appointed to create on and offline campaign for the newspaper industry.
When it turned out that 80% of the winners at the recent IPA Effectiveness Awards used newspapers, the marketing body for newspapers, Newsworks, asked us to publicise that fact.
Not only did the work appear in all the national dailies, we also produced a version for their iPad editions.
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