Our latest fans.
Taiwanese actress and singer Lin Chiling, world renowned opera star Cecilia Bartoli and actress and Bond girl Caterina Murino are the latest fans to be photographed and filmed for our long-running Mandarin Oriental campaign.
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About
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LONDON is an international advertising agency built for today.
We create One Brilliant Idea that can work in any media,
anywhere in the world.
This has been proven to deliver the highest possible return
on investment. -
Boots No7
The task.
Launch No7 P&PI Beauty Serum in Finland.
The Straight-Line Thinking.
Product
A skincare product that actually works.
Strategy
Get local women to test it for themselves.
One Brilliant Idea
It works.
The outcome.
Advertising recall of 67% - highest of any advertiser in Finland.
WedgwoodThe task.
Relaunch Wedgwood worldwide and re-establish it's brand premium.
The Straight-Line Thinking.
Product
The finest English china.
Strategy
Endorsed by the English aristocracy.
One Brilliant Idea
At home in the finest homes.
The outcome.
Sales up. Prices up.
Fox InternationalThe task.
Launch a new TV series, The Walking Dead, worldwide.
The Straight-Line Thinking.
Product
Water-cooler-moment TV show.
Strategy
Don't miss it.
One Brilliant Idea
Stay in.
The outcome.
Campaign ran in 120 markets and in 33 languages, making it
the most global TV series launch ever.Circle HealthThe task.
Attract patients to the hospital of a new, unknown
healthcare company.The Straight-Line Thinking.
Product
Lord Foster-designed hospital with outstanding clinicians.
Strategy
A better health service.
One Brilliant Idea
"One of the finest hospitals in Britain."
The outcome.
43% increase in patients.
Ketel OneThe task.
Attract new drinkers without alienating existing customers.
Make the brand an attractive target for one of the big alcohol companies.The Straight-Line Thinking.
Product
A remarkably smooth imported Dutch vodka, loved by its current loyalists.
Strategy
Target the advertising at existing customers to attract new drinkers.
One Brilliant Idea
Dear Ketel One Drinker.
The outcome.
Sales outperformed category by 150%.
Diageo bought half of the sales and distribution rights of
the brand for $900m.This work was created by the Management Team of LONDON whilst at M&C Saatchi.
US TourismThe task.
Increase visitor numbers/spend.
The Straight-Line Thinking.
Product
America is spectacular.
Strategy
Use the movies to showcase the country.
One Brilliant Idea
You've seen the film, Now visit the set.
The outcome.
$80 increased visitor spending for every $1 of ad spend.
Source: Independent US Government ResearchThis work was created by the Management Team of LONDON whilst at M&C Saatchi.
News
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Topical work for Mandarin Oriental
We created this work for the individual hotels to use as EDMs, online ads and print ads.
Needless to say, they loved us for doing it.
New campaigns for No 7
We recently finished two new campaigns for No 7.
The work will run worldwide online, offline and at point of sale.
Beautiful photography by Chris Craymer and David Parfitt.
LONDON appointed to create on and offline campaign for the newspaper industry.
When it turned out that 80% of the winners at the recent IPA Effectiveness Awards used newspapers, the marketing body for newspapers, Newsworks, asked us to publicise that fact.
Not only did the work appear in all the national dailies, we also produced a version for their iPad editions.
The Times online coverage of Digital Competition winner announcement
Announcing the finalists of the Digital Agency Competition
Adrian Nicholls.
A strategic marketing professional with over 17 years integrated, digital, ATL and direct agency experience. His belief is that the agencies of the future will bring about positive business change for clients through utilising digital, not to sell to our client’s audience, but to entertain them and make the world smile.
Black Book.
After being involved in some of the most successful advertising agencies over the last 15 years, Black Book will create a better way of delivering ideas than the current status Quo. They exist to deliver business growth and brand innovation while making brands matter to the consumers. With BB you can expect some of the most innovative people in digital to deliver the right answer, in the right channel, with the right partner and most importantly with the right results for your brand.
Kirk Moore.
Kirk Moore represent the new wave of digital natives who grew up with the web. This technology is not something that had to be learnt or gotten to grips with. For Kirk Moore, the Web is a process, happening continuously and transforming all the time. Kirk Moore consciously keep flexible, nimble and fluid enough to adapt to whatever the digital landscape throws.Final of digital agency competition to be broadcast live on Twitter
The pitches from the 3 finalists will take place from 10am to 1pm on September 13th and will be covered live on Twitter so people can follow the event and ask questions by using #LDNDIGITAL when tweeting.
The key commercial issue the finalists have been asked to address is that Getty is well known in the creative/media world for still images but few people are aware of their significant video library – so how can they deploy digital and social media to address this?
The initiative has also received support from a number of global companies who have committed to giving the winning agency an opportunity to pitch for a project within its first 12 months of operation or help in kind:
· Samsung
· Warner Bros.
· Bupa
· ITV
· Santander
· Getty Images
· Virgin Media
· Best Western Hotels
· Aviva
· Barclays
LONDON office featured on Creative Social Blog
http://www.creativesocialblog.com/agencies-people/inside-views-london
Contact
Call Michael Moszynski on +44 (0)20 7608 7222
or email michael@londonadvertising.com
LONDON House
3 Baltic Street East
London EC1Y 0UJ
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