LONDON
  1. About

    Loading the player ...
    Next Section
    LONDON is an international advertising agency built for today.

    We create One Brilliant Idea that can work in any media,
    anywhere in the world.

    This has been proven to deliver the highest possible return
    on investment.
  2. Work

    Mandarin Oriental Hotel Group

    The task.

    Help a small Asia-based hotel group grow worldwide.

    The Straight-Line Thinking.

    Product

    Fantastic hotels.

    Strategy

    The rich and famous choose to stay there.

    One Brilliant Idea

    He's a fan.

    The outcome.

    Group has grown by 500% since campaign launch.

    Prev Section
    Next Section
  3. Boots No7

    The task.

    Launch No7 P&PI Beauty Serum in Finland.

    The Straight-Line Thinking.

    Product

    A skincare product that actually works.

    Strategy

    Get local women to test it for themselves.

    One Brilliant Idea

    It works.

    The outcome.

    Advertising recall of 67% - highest of any advertiser in Finland.

    Prev Section
    Next Section

  4. Wedgwood

    The task.

    Relaunch Wedgwood worldwide and re-establish it's brand premium.

    The Straight-Line Thinking.

    Product

    The finest English china.

    Strategy

    Endorsed by the English aristocracy.

    One Brilliant Idea

    At home in the finest homes.

    The outcome.

    Sales up. Prices up.

    Prev Section
    Next Section
  5. W&O Travel

    The task.

    Unify all W&O's communications.

    The Straight-Line Thinking.

    Product

    Wonderful holidays.

    Strategy

    'Own' wonderful.

    One Brilliant Idea

    W&Onderful.

    The outcome.

    W&Onderful was applied across all W&O's communications.

    Prev Section
    Next Section
  6. Fox International

    The task.

    Launch a new TV series, The Walking Dead, worldwide.

    The Straight-Line Thinking.

    Product

    Water-cooler-moment TV show.

    Strategy

    Don't miss it.

    One Brilliant Idea

    Stay in.

    The outcome.

    Campaign ran in 120 markets and in 33 languages, making it
    the most global TV series launch ever.

    Prev Section
    Next Section
  7. Circle Health

    The task.

    Attract patients to the hospital of a new, unknown
    healthcare company.

    The Straight-Line Thinking.

    Product

    Lord Foster-designed hospital with outstanding clinicians.

    Strategy

    A better health service.

    One Brilliant Idea

    "One of the finest hospitals in Britain."

    The outcome.

    43% increase in patients.

    Prev Section
    Next Section
  8. Ketel One

    The task.

    Attract new drinkers without alienating existing customers.

    Make the brand an attractive target for one of the big alcohol companies.

    The Straight-Line Thinking.

    Product

    A remarkably smooth imported Dutch vodka, loved by its current loyalists.

    Strategy

    Target the advertising at existing customers to attract new drinkers.

    One Brilliant Idea

    Dear Ketel One Drinker.

    The outcome.

    Sales outperformed category by 150%.

    Diageo bought half of the sales and distribution rights of
    the brand for $900m.

    Prev Section
    Next Section
  9. This work was created by the Management Team of LONDON whilst at M&C Saatchi.

  10. US Tourism

    The task.

    Increase visitor numbers/spend.

    The Straight-Line Thinking.

    Product

    America is spectacular.

    Strategy

    Use the movies to showcase the country.

    One Brilliant Idea

    You've seen the film, Now visit the set.

    The outcome.

    $80 increased visitor spending for every $1 of ad spend.
    Source: Independent US Government Research

    Prev Section
    Next Section
  11. This work was created by the Management Team of LONDON whilst at M&C Saatchi.

  12. News

    Prev Section
    ← Older posts

    Luxury Briefing interview with one of our clients, Edouard Meylan, CEO of H. Moser.

    LuxuryBriefing_H.Moser

     

    Click on the link below to view the full article as a PDF.

     

    LuxuryBriefing.H.Moser

    Fan-tastic.

    The latest addition to our ‘Fan’ campaign for Mandarin Oriental is Morgan Freeman.

     

    MorganFreemanx2

     

    Luxury Briefing article by our CEO

    LuxuryBriefing_MM_Article

    LONDON Advertising helps give birth to Wordeo, the new social video sharing app

    WordeoSS
     

    Click on the photo above to see a Wordeo in action.

     

    Wordeo is a unique video messaging app that brings your words to life.

     

    Wordeo was the winning idea from our competition to find new digital talent.

     

    In its first week Wordeo was selected by Apple as the number one “Best New App” on the App Store.

     

    Visit www.wordeo.com to download it.

    LONDON helps Mandarin Oriental celebrate 50 fantastic years

    Our client Mandarin Oriental celebrated the 50th anniversary of its flagship Hong Kong hotel with a glamorous gala party on 17th October.

     

    50th-Logo-building-Projection_Small

     

    The “50 fantastic years” logo and tagline designed by us was a key feature of the event.

     

    We secured the attendance of 10 celebrity fans from our iconic “Fan” advertising campaign to take part.

     

    Fans

    Fans L to R: Mary McCartney, Frederick Forsyth, Caterina Murino, Maggie Cheung, Sir David Tang, Vivienne Tam, Karen Mok, Bryan Ferry, Dame Helen Mirren and Darcey Bussell (Flanking Darcey are Mandarin’s CEO and Hong Kong Hotel Manager).

     

    Guests were treated to live performances by two of the Group’s celebrity fans; Hong Kong actress, singer and songwriter Karen Mok and rock legend Bryan Ferry. We also helped with a charity auction featuring prizes donated by the 10 fans that raised a total of over $500,000 for good causes.

    FerryMok

     

     

    This resulted PR coverage across the globe including the Wall Street Journal, GQ, South China Morning Post, The Telegraph and front page coverage in The Times, Daily Mail and the Guardian. There was also significant outreach across all social media channels.

     

    PR

    Iconic artwork created by Sir Peter Blake

    Sir Peter Blake, often referred to as the ‘Godfather of British Pop Art’, was commissioned by us to create a collage that commemorates 50 Fantastic Years of our client, Mandarin Oriental Hotel Group.

     

    Designed to coincide with the hotel’s anniversary celebrations in October, the work celebrates the Group’s growth from a local, Hong Kong-based company to a world-renowned, global luxury brand.

     

    Blake is best known for the iconic album cover he created for The Beatles ‘Sgt. Pepper’s Lonely Hearts Club Band’. His work is inspired by his love affair with icons and the ephemera of popular culture. For this piece he has used archive images of Mandarin Oriental, Hong Kong, as well as photography from the Group’s “He’s a Fan” advertising campaign.

     

    CItyHall_PeterBlake_InSitu

     

     

    PeterBlake_Print

    Our latest fans.

    Taiwanese actress and singer Lin Chiling, world renowned opera star Cecilia Bartoli and actress and Bond girl Caterina Murino are the latest fans to be photographed and filmed for our long-running Mandarin Oriental campaign.

     

     

     

    Topical work for Mandarin Oriental

    We created this work for the individual hotels to use as EDMs, online ads and print ads.

    Needless to say, they loved us for doing it.

     

    New campaigns for No 7

    We recently finished two new campaigns for No 7.

     

    The work will run worldwide online, offline and at point of sale.

     

    Beautiful photography by Chris Craymer and David Parfitt.

     

  13. Contact

    Call Michael Moszynski on +44 (0)20 7608 7222

    or email michael@londonadvertising.com

    LONDON House

    3 Baltic Street East

    London EC1Y 0UJ


    View Larger Map

    @LONDONAdAgency

    Back to Top