LONDON
  1. About

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    LONDON is an international advertising agency built for today.

    We create One Brilliant Idea that can work in any media,
    anywhere in the world.

    This has been proven to deliver the highest possible return
    on investment.
  2. Work

    Mandarin Oriental Hotel Group

    The task.

    Help a small Asia-based hotel group grow worldwide.

    The Straight-Line Thinking.

    Product

    Fantastic hotels.

    Strategy

    The rich and famous choose to stay there.

    One Brilliant Idea

    He's a fan.

    The outcome.

    Group has grown by 500% since campaign launch.

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  3. Boots No7

    The task.

    Launch No7 P&PI Beauty Serum in Finland.

    The Straight-Line Thinking.

    Product

    A skincare product that actually works.

    Strategy

    Get local women to test it for themselves.

    One Brilliant Idea

    It works.

    The outcome.

    Advertising recall of 67% - highest of any advertiser in Finland.

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  4. Wedgwood

    The task.

    Relaunch Wedgwood worldwide and re-establish it's brand premium.

    The Straight-Line Thinking.

    Product

    The finest English china.

    Strategy

    Endorsed by the English aristocracy.

    One Brilliant Idea

    At home in the finest homes.

    The outcome.

    Sales up. Prices up.

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  5. W&O Travel

    The task.

    Unify all W&O's communications.

    The Straight-Line Thinking.

    Product

    Wonderful holidays.

    Strategy

    'Own' wonderful.

    One Brilliant Idea

    W&Onderful.

    The outcome.

    W&Onderful was applied across all W&O's communications.

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  6. Fox International

    The task.

    Launch a new TV series, The Walking Dead, worldwide.

    The Straight-Line Thinking.

    Product

    Water-cooler-moment TV show.

    Strategy

    Don't miss it.

    One Brilliant Idea

    Stay in.

    The outcome.

    Campaign ran in 120 markets and in 33 languages, making it
    the most global TV series launch ever.

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  7. Circle Health

    The task.

    Attract patients to the hospital of a new, unknown
    healthcare company.

    The Straight-Line Thinking.

    Product

    Lord Foster-designed hospital with outstanding clinicians.

    Strategy

    A better health service.

    One Brilliant Idea

    "One of the finest hospitals in Britain."

    The outcome.

    43% increase in patients.

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  8. Ketel One

    The task.

    Attract new drinkers without alienating existing customers.

    Make the brand an attractive target for one of the big alcohol companies.

    The Straight-Line Thinking.

    Product

    A remarkably smooth imported Dutch vodka, loved by its current loyalists.

    Strategy

    Target the advertising at existing customers to attract new drinkers.

    One Brilliant Idea

    Dear Ketel One Drinker.

    The outcome.

    Sales outperformed category by 150%.

    Diageo bought half of the sales and distribution rights of
    the brand for $900m.

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  9. This work was created by the Management Team of LONDON whilst at M&C Saatchi.

  10. US Tourism

    The task.

    Increase visitor numbers/spend.

    The Straight-Line Thinking.

    Product

    America is spectacular.

    Strategy

    Use the movies to showcase the country.

    One Brilliant Idea

    You've seen the film, Now visit the set.

    The outcome.

    $80 increased visitor spending for every $1 of ad spend.
    Source: Independent US Government Research

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  11. This work was created by the Management Team of LONDON whilst at M&C Saatchi.

  12. News

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    Win £100,000 of funding to start your own digital agency.

    For more details and to download the application form click here LONDON Digital Agency Start-up Competition


    At the launch of our competition at 10 Downing St. on 4th July, David Cameron, the Prime Minister said:


    “We have changed the tax system, to incentivise investment into entrepreneurs, to make it easier to start up and grow a business, which is why this competition is great news for entrepreneurs in Britain and I hope it uncovers some great new digital talent.”


    Michael Moszynski, CEO of LONDON Advertising said:

    “The Partners of LONDON Advertising are offering £100,000 of start-up funding to find the best new digital talent in the UK.

    The competition to find the winner is being supported by Samsung, Warner Bros. ITV and Bupa who have offered to provide a range of live briefs for the new agency to pitch on.

    We would also like to thank Lewis Silkin who have provided the legal advice.”

     

    Press Release – LONDON Digital Competition

    The Prime Minister, David Cameron, commenting on LONDON’s initiative said:


    “There is a role for government to back entrepreneurship, and this is why we have changed the tax system, to incentivise investment into entrepreneurs, to make it easier to start up and grow a business. But there is also a role for business to play which is why this competition is great news for entrepreneurs in Britain and I hope it uncovers some great new digital talent.”


    Press Release LONDON Digital Competition

    Norton Motorcycles secures TT sponsorship with Santander

    As a result of a document we put together for Norton they have successfully gained sponsorship for the Isle Of Man TT races this year. See below for the Norton press release.

    Evening Standard letter by LONDON’s CEO on employment rights

    LONDON seeks start ups for new incubator

    Our new office

    A world first; LONDON pioneers the transparent production model.

    Our thoughts on advertising and the recession in ‘The Internationalist’

    LONDON helps charity commemorate the genocide in Rwanda

  13. Contact

    Call Michael Moszynski on +44 (0)20 7608 7222

    or email michael@londonadvertising.com

    LONDON House

    3 Baltic Street East

    London EC1Y 0UJ


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    @LONDONAdAgency

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