There’s no shortage of people who want to move to Australia. Unfortunately, for Adelaide, almost everyone wants to go to Sydney
or Melbourne. But Adelaide’s full of great stuff (and has great weather and wine). Sadly no one knew it. Our job was to make some noise with a tiny budget. And like an Aussie, we decided to be a bit blunt.

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This work was done by the London management team whilst at M&C Saatchi