Bellabeat is a women’s wellness company. They came to us looking for a complete refresh of their brand – from positioning to logo to packaging design to advertising. After interrogating the product and consumers we came up with the positioning of: Be a better you. As the ‘beat’ part of their name confused people we recommended changing their name to simply: Bella. And the branded advertising line we recommended was: Be a Bella you. As for the look, we moved it to being younger, cooler and more vibrant.