Bahrain is a small country in the Middle East. As its oil supplies dwindle it needed to establish itself as a centre for other businesses. It had tough competition for this business from the likes of Dubai. Our job was to put Bahrain on the map and give businesses a reason to consider locating there. And so was born the One Brilliant Idea: Business Friendly Bahrain.
This work was done by the London management team whilst at M&C Saatchi