The Food Foundation has launched a competition with Sir John Hegarty, advertising creative and co-founder of Bartle Bogle Hegarty, which aims to persuade children across the UK to eat more veg. A recent report by the Food Foundation revealed that 95.5% of kids leaving primary school don’t eat enough veg, and parents of primary school children report that 13% of them eat less than a portion a day. Children’s recognition of logos and marketing relating to fast food brands forms