How does a young graduate break into advertising today?
So you have your degree and you’ve waved goodbye to uni. What next? Straight into industry? Unfortunately, it’s not that easy, not even close. As a recent Grad I know this all too well. Finishing an advertising degree, I was ready to start my new career in London. I must have sent out hundreds of CVs and applications in the space of a few weeks. It was a testing time. Even when you hear back from a prospective employer – which doesn’t always happen – you still have to go thro