Opinium’s poll in the Observer this weekend shows a Conservative lead of 14%, yet BMG’s poll for the Independent has it at only 6%, which is a massive spread. At this stage in the election a record 1 in 6 people claim to be undecided. In 2017, the undecideds broke for Corbyn and he grew his share of the vote by 4% versus the final poll of polls. Apply that to BMG’s result and we are in deep hung government territory. However, if Corbyn’s tarnished image means and the majority

Award winning agency London Advertising's Michael Moszynski on the general election.

Much has been made of YouGov’s MRP poll predicting a Conservative majority of 68, which moved the money markets and has the political parties and media in a tizz.  Labour has already pivoted its entire election strategy to target Leave voters in the north in its wake. MRP is a new methodology that YouGov used for the first time in a UK General election in 2017, which was ‘the only poll to correctly predict a hung Parliament’.  Yet YouGov’s prediction on the night before the e