GB News is a news channel for the UK that launched in June 2021. Unfortunately, it got off to a rough start, with some bad PR and an advertiser boycott. This meant viewer numbers were lower than they’d predicted, even though their offering was what, our research told us, a significant majority of people wanted. Our first task, therefore, was to drive trial by these people (who mostly lived outside of London). Our second was to correct the misunderstanding caused by the early bad PR (mostly amongst people living in London).

And that ends todays news.