What do you do with a used poster? We decided it would be good to auction it off for charity. The poster was divided up into 100 ‘fragments’ and each was signed by the Godfather of Pop Art, Sir Peter Blake, who had created the original artwork. We then partnered with The Evening Standard and The Independent to make sure as many people as possible heard about the sale. The auction is currently still live, so if you fancy owning an icon, signed by an icon and doing your bit for charity, click here