H. Moser is a high-end watch maker which produces a very limited number of watches. As you probably know, the watch market is extremely crowded, with Moser’s competitors (Patek Philippe, Audemars Piguet etc.) spending vast amounts on all forms of advertising. With zero awareness and a small budget we had to make sure we stood out (often we didn’t even show a watch – unheard of in watch advertising). The One Brilliant Idea was: Very Rare. And the results? Very good, thanks for asking. We exceeded sales targets and increased distribution.