How recruiting 40 A-listers without paying them
helped create a global brand leader.
Our campaign for Mandarin Oriental is unusual in many ways. From achieving the highest ad recall Ipsos Mori has ever recorded for any client anywhere in the world to achieving an ROI in performance marketing 700% higher than the industry average. The campaign has also helped the brand grow over 600% since it launched.
To find how we secure such brilliant talent without paying them watch this short film: