The Nolet family has been distilling for eleven generations. In recent times they are the producers of Ketel One vodka. They decided to branch out to produce gin. But no ordinary gin, one of the best – and most expensive – gins in the world. The recipe was the work of Carl Nolet Snr. This was to be the foundation for our campaign, that and the fact it had to look unlike any other spirits advertising.

DPS_460x285_SILVER1g_OPTS_Page_4.jpg
DPS_460x285_SILVER1g_OPTS_Page_1.jpg
DPS_460x285_SILVER1g_OPTS_Page_3.jpg
DPS_460x285_SILVER1g_OPTS_Page_2.jpg

This work was done by the London management team whilst at M&C Saatchi

Nolets Gold A1 BOARDS_9JAN 18.jpg