The Nolet family has been distilling for eleven generations. In recent times they are the producers of Ketel One vodka.They decided to branch to produce gin. But no ordinary gin, one of the best – and most expensive – gins in the world. The recipe was the work of Carl Nolet Snr. This was to be the foundation for our campaign, that and the fact it had to look unlike any other spirits advertising.

This work was done by the London management team whilst at M&C Saatchi