London Advertising forms ‘Glass Half Full’ alliance with Sans Frontieres Alliance
Following the UK’s formal triggering of negotiations to leave the European Union yesterday (29 March), London Advertising has announced a strategic alliance with Lord Tim Bell's new agency Sans Frontières Associates to help foster global trade between governments and corporations.
Moszynski and Bell are both vocal supporters of the move to leave the EU and commissioned a ComRes survey in order to demonstrate the nation’s confidence about leaving the EU when they are aware that 85% of world trade comes from outside the EU.
The results show that twice as many people are ‘Glass Half Full’ (i.e. more optimistic than pessimistic) and that a majority of people feel the same way in every part of the country - even in Scotland.
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