LONDON ADVERTISING UNVEILS MAJOR CAMPAIGN WITH HELEN MIRREN + LIAM NEESON ON DAY AFTER LOCKDOWN ENDS
Ad agencies often tell their clients, brands that advertise in a downturn increase market share. However, few agencies take their own advice. LONDON Advertising is taking its own advice and is today (July 6) launching a major campaign with 10 TV ads, starring Helen Mirren and Liam Neeson, on 9,000 spots on Sky News.
The TV is supported by super-premium digital posters across Ocean Outdoor’s UK portfolio, and Linked-in. The campaign is running from 6th July to 2nd August and will reach 30 million people.
Says Michael Moszynski, founder and CEO, LONDON Advertising: “Our campaign, launching on the first working day after the easing of Lockdown, is a call to arms to all businesses to get Britain going again. We believe in ‘by example shalt thou lead’ and that we all have a duty to help rebuild our economy.”
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