Ramping Up Our Own Ad Spend During a Recession
UK creative agency LONDON Advertising has launched a new campaign today to market itself to potential clients, in an effort to attract returning ad spend as Britain begins to come out of lockdown.
Though lockdown restrictions are starting to ease and businesses are starting to reopen, tough economic conditions inevitably lie ahead. Many brands and advertisers may therefore still be reluctant to advertise, even once they’re able to start selling their products again.
But agencies have been busy touting the benefits of advertising during a recession, backed by data from the 2008 financial crash. And LONDON Advertising believes the most effective way to relay this message is to put its money where its mouth is, and run its own large scale campaign in an effort to attract new business.
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