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Creative competition appeals to agencies to encourage kids to eat their greens

The Food Foundation has launched a competition with Sir John Hegarty, advertising creative and co-founder of Bartle Bogle Hegarty, which aims to persuade children across the UK to eat more veg.

A recent report by the Food Foundation revealed that 95.5% of kids leaving primary school don’t eat enough veg, and parents of primary school children report that 13% of them eat less than a portion a day. Children’s recognition of logos and marketing relating to fast food brands forms at an early age and popular children’s characters are regularly used to sell fast food.

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