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Hard hitting charity campaigns

The British Heart Foundation has dealt us all an'emotional punch'in the tear ducts with the reveal of their new campaign which aims to shift society's perceptions of heart disease. The advert is set in the classroom with a young boy about to receive news about his father’s death, a shocking and stark message which succeeds in showing the devastating and immediate consequences heart disease can have. Charities are constantly facing criticism in their drive for donations and are appealing to people in every way possible. The Drum Network has asked its members whether they believe that charities are going too far and possibly taking advantage of the emotionally vulnerable with these hard hitting ads, or whether it is part and parcel of the message they are trying to get across.

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