Hugh Fearnley-Whittingstall backs The Food Foundation’s Veg Summit advertising challenge

Celebrity chef and food writer Hugh Fearnley-Whittingstall has backed The Food Foundation’s Veg Summit advertising competition, joining the judging panel as chairman.

The competition challenges creative agencies and design students to submit poster ideas encouraging children aged 5-11 to eat more vegetables.

Fearnley-Whittingstall, star of Channel 4’s long-running River Cottage series, will feature the competition and the winning poster in an upcoming BBC documentary series focusing on the obesity crisis among children in the UK. The winning entry will also feature in The Drum and be displayed in advertising spots across the UK and by a major UK retailer.

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