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London Advertising appointed by Bellabeat

Bellabeat, a Silicon Valley incubated health-tech company, has appointed global creative agency London Advertising.

Bellabeat was co-founded by Urska Srsen (named in a recent 'Forbes 30 Under 30 In Tech' list) and her business partner Sandro Mur to create products to inspire and empower women to be the best version of themselves. As an innovative tech start-up, the brand was chosen by Silicon Valley’s Y-Combinator, one of the world's leading incubators, as a top five candidate for finance and support in 2014. The brand’s existing product lines of wearable tech already have over half a million customers.

London Advertising’s brief is to move the brand into the forefront of the female lifestyle sector and a major international creative campaign is planned to launch this Autumn. London will also work on a global communications strategy and a refresh of the Bellabeat brand.

Read the full article here:

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