London Advertising helping to dull the blow from the COVID hammer
Advertising executives told Reuters that clients are pulling campaigns, photo shoots for glossy magazines are off and major brands are cutting budgets to conserve cash after the outbreak upended the way consumers go about their daily lives.
“This is a very sudden, immediate and significant hit to people’s revenue and bottom line. A lot of people will go to the wall as a result of it,” Michael Moszynski, chief executive and founder of the LONDON Advertising agency, told Reuters.
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