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London Advertising + Mandarin Oriental begin initiative to help the travel industry

Malaysian actress Michelle Yeoh of “Crazy Rich Asians” fame is one of a dozen celebrity ‘fans’ of Mandarin Oriental hotels keen to promote its destinations this autumn while staying at its properties, according to the ad agency working on the campaign.

“By having internationally renowned individuals being seen to be in a destination, and enjoying what the destination provides and showing that, that is the way forward,” said Michael Moszynski, chief executive of LONDON Advertising. Moszynski previously helped the U.S. government restore confidence in air travel after the Sept. 11, 2001 attacks.

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