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Travel industry using cleanliness, celebs to woo customers

NEW YORK/LONDON/BEIJING – Lysol is starring with celebrities and rock-bottom prices in the US$8 trillion (S$11.3t) global travel industry’s pitch to get people back on the road and in the air.

What was scrubbed from view now leads marketing campaigns as cleanliness is tops for travellers in the coronavirus era, marketing experts said.

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