UK marketing post-Brexit: things just got exciting

While the UK’s marketing agencies may have been split over the prospect of Brexit, post-vote there is a new unified message from the industry: let’s get to work.

In the weeks following the decision of the UK’s electorate to leave the European Union, political chair-swapping and economic doom-mongering have been the order of the day. Against the backdrop of a binary vote that saw UK opinion split in two, social divisions have been created that may never fully heal. Uncertainty, so often cited as the enemy of commerce and growth, is at an all-time high.

And yet UK marketing agencies seem remarkably upbeat, galvanised even, by the referendum result.

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