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Launching a pioneering new mobile service
for the largest brand in the Middle East.

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Jawwy, from Saudi Telecom, was the world’s first truly digital mobile operator targeting young Saudis.  Our task was to re-launch the brand in just two months by rapidly building awareness to drive subscriptions.  The result? 15,900,000 views on social media.  Brand awareness up.  Daily sales up 150%.

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