How recruiting the British aristocracy helped turn around the fortunes of one of the UK’s most famous brands.

Wedgwood had gone into liquidation and was acquired by a Private Equity firm for $250m.  Our job was to relaunch the brand globally and re-establish its premium image.  Our solution was to enlist the British aristocracy in an ad campaign for the first time. Four years later the company was sold for a $400m profit.  This short film explains how we did it.