DESIGN

Our design team are an important part of creating a legacy idea, and making sure people remember the brand name. From logo design to websites and E-CRM, how a brand presents itself to the world is as important as what the brand has to say.

So, in our design we ask the same questions. Is it simple? Does it stand out? Will people remember the brand name? Will it stand the test of time? And we also ask, is it beautiful? Because it’s design. And because the world is already full of ugly design.

CINNAMON HOTELS AND RESORTS
We worked with Cinnamon Hotels & Resorts to create a new brand strategy, positioning, a new logo and brand visual identity.

Starting with a two-day brand workshop in Colombo that included the CEO, the leadership team and the marketing team. We then worked with a smaller team to develop the results of the workshop into a comprehensive set of brand guidelines that included a new brand house, new logo usage and applications and a complete marketing toolkit.

Lead Designers Andrew Patterson and Benji Roebuck.
Words from the client

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