Since we started working with Mandarin Oriental the brand’s property portfolio has grown significantly, from owning 7 hotels initially to a brand that now operates 41 hotels across the globe. As well as being responsible for the successful brand campaign LONDON have also created comms and advertising for over 25 hotel launches.

The idea behind each hotel launch is brilliantly simple and well branded, using the fan in the middle of name of the destination where the new hotel is opening, and set against a background that epitomises the location, we created a consistent approach to hotel openings that was unmistakeably Mandarin Oriental.