Crime Stoppers International is an independent not-for-profit organisation with a goal of reducing the impact of crime and illegal activity on our societies.
Off the back of a very successful PR launch in 2023, LONDON has now launched a global campaign to combat the trade in fake goods that costs the global economy $4.2 trillion*.
$4.2 trillion is the size of the GDP of three-quarters of all the countries in the world, which has a devastating cost to not only the global economy, but also the human lives wrecked by the organised criminal networks who control it.
Our solution was to create a new (fake) brand, which is all very real in its impact - The Illegal Empire. The campaign was launched via social media and has been supported by a host of influencers, celebrities, brands and partners, including the Advertising Association and the Anti-Counterfeiting Group.
*Source
We worked with 19 different fashion and lifestyle influencers who helped spread our message in their markets by reviewing the film and sharing with their followers.
