Mandarin Oriental Mandarin Oriental
Mandarin Oriental

Mandarin Oriental was an Asian-based luxury hotel group with seven hotels but with the ambition to be a global brand leader. All its competitors’ campaigns featured pictures of their product. Our view was that these were hygiene factors.

Legacy Idea and Results

We dug deeper and discovered their guest list featured the rich and famous who could afford to stay anywhere but who chose Mandarin Oriental. Our creative leap was to summarise that in just three words: “I’m a fan” that linked to the group’s iconic fan logo.

Since the campaign’s launch, it has achieved the highest ad recall ever recorded by Ipsos MORI helped the brand’s revenue grow by over 800%.

We have secured over 100 of the world’s most renowned people to take part, without paying them.

Oh, and we also reunited the Beatles.

Andy Murray
Dev Patel
Lucy Liu
Michelle Yeoh
Rami Malek
Adam Scott
Alia Bhatt
Caterina Murino
Cecilai Bartoli
Chen Kun
Chen Man
Christian Lou
Christoph Waltz
Dame Edna
Darcy Bussell
Dev Patel
Frederick F
Geoffrey Rush
Harry C Jnr
Helene G
Helen Mirren
Isabelle Huppert
Jane S
Jerry H
Karen Mok
Liam N
Lin Chi Ling
Lucy Liu
Maggie Cheung
Martin Sheen
Michelle Yeoh
Morgan Freeman
Rami Malek
Sa Ding Ding
Sigourney W
Sir Peter Blake
Sophie Marceau
Stanley Tucci
Vanessa Mae
Vivienne Tam
Vivienne Tam
Whoopi G
Zubin Mehta
Words from the client

“I can’t imagine not working with London Advertising. It has always been a pleasure. I would not hesitate to recommend them. They are a tremendous team, they work incredibly hard for the customer, they are truly creative and I would say go for it!”

Jill Kluge
Director of Global Brand Communications
Mandarin Oriental Hotel Group


H Moser

H Moser

See more


See more