Virtuoso is a network of over 22,000 advisors who buy $30b of luxury travel, making them the biggest B2B travel brand in the world. Their objective was to transform themselves to become a B2C brand by growing consumer awareness of their name.
Our challenge was to come up with a campaign in just three months, so it could be launched to 5,000 attendees at their annual conference in Las Vegas.
Legacy Idea and Results
We delivered the campaign on time and, as a result of the positive response at the conference, were able to recruit a host of advisors and luxury travel partners to take part in the campaign that has just launched.
Our solution was to summarise the elevated travel experience they deliver in two words, that would brand – and own – the most extraordinary images of luxury travel: “So Virtuoso”.
There are so many human stories about how Virtuoso Advisors go the extra mile to elevate the travel experience of their clients. These stories are a great way to bring to life what we mean by So Virtuoso.
Virtuoso has a network of hundreds of luxury travel brands. These films showcase some of those partnerships in a way that is So Virtuoso.
Thanks to One&Only, Celebrity Cruises and Tourism Australia for their help in making these films.